We are seeking a GTM Expert for a fast-growing tech startup. This role is ideal for someone with a proven track record in go-to-market (GTM) strategies, cold outreach campaigns, and closing deals. You will be responsible for setting up and managing the entire sales pipeline, from lead generation to final close, leveraging cutting-edge sales automation and AI tools.

You’ll work cross-functionally with Marketing, Product, and Operations to ensure that sales efforts are tightly integrated with overall company strategy. If you’re a natural closer who’s always on the lookout for the latest sales enablement innovations, this might be your next big move!

Develop & Execute Sales Strategy

• Define GTM plans, ICPs (Ideal Customer Profiles), and Buyer Personas to identify and target high-potential markets.
• Design and implement cold outreach sequences across multiple channels (LinkedIn, email, phone).

Lead Generation & Pipeline Management

• Build and optimize automated LinkedIn campaigns using tools like Dux-Soup, Reply.io, Waalaxy, etc.
• Drive email automation campaigns using platforms like Mailshake, Woodpecker, or similar.
• Utilize CRM software (HubSpot, Salesforce, or equivalent) to track leads, manage opportunities, and forecast sales.
• Use workflow automation platforms (Make, Zapier) to streamline sales processes.

AI & GTM Innovation

• Stay updated on the latest AI-enabled sales tools, understanding how to apply them for lead scoring, prospecting, and personalization.
• Incorporate data-driven insights to optimize outreach strategies and improve close rates.

ICPs, Buyer Personas & Lead Sourcing

• Conduct market research to refine ICPs and Buyer Personas regularly.
• Use tools like Clay and Apollo to identify and segment potential leads.
• Continuously test and iterate on targeting criteria to improve lead quality.

Closing Deals & Relationship Management

• Lead sales calls, demos, and negotiations to secure new partnerships and meet revenue targets.
• Foster strong client relationships for cross-selling and upselling opportunities.
• Ensure hand-offs to the Customer Success or Account Management teams are smooth and well-documented.

Performance Tracking & Reporting

• Set and monitor KPIs (key performance indicators) for each stage of the sales funnel.
• Provide regular pipeline and revenue forecasts to executive leadership.
• Identify bottlenecks and proactively propose solutions to drive continuous improvement in sales performance.

Sales & GTM Expertise

• Proven track record of hitting or exceeding sales quotas, especially in a B2B tech environment.
• Deep understanding of GTM strategies, from ICP design to multi-touch outbound campaigns.
• Experience with automated LinkedIn and email outreach tools (Dux-Soup, Reply.io, Waalaxy, etc.).

Automation & AI

• Familiarity with CRM systems (HubSpot, Salesforce, or similar) and workflow automation (Make, Zapier).
• Working knowledge of AI-powered sales and marketing tools for lead enrichment, personalization, and analytics.

Lead Generation & Pipeline Management

• Demonstrated ability to create and manage robust sales pipelines.
• Skilled in platforms like Clay, Apollo, or similar data-enrichment solutions.

Communication & Negotiation

• Exceptional written and verbal communication skills; able to build rapport and trust quickly.
• Strong negotiation and closing abilities – a “always be selling” mindset.

Startup & Team Fit

• Previous startup experience or demonstrated success in a fast-paced, high-growth environment is highly desirable.
• Collaborative, proactive, and ready to drive growth in a flexible, ever-evolving landscape.

• Impact-Driven Role: Shape and scale the entire B2B sales function in a growing tech startup.
• Innovative Environment: Work with cutting-edge tools and AI-driven platforms to accelerate growth.
• Career Growth: Take ownership of strategic decisions, build a team, and directly influence the company’s success.
• Collaborative Culture: Join a dynamic group of professionals who value transparency, innovation, and results.

Ready to take our B2B sales game to the next level? Submit your resume and a brief note describing your most successful automated outreach campaign or closing story. We look forward to seeing how your “always be selling” mindset can propel us to new heights!